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Standard Register gives you the ability to attract, retain and grow your customer base with powerful, cost-effective tools to create and deliver targeted, personalized communications. Our automated marketing solutions bring both top- and bottom-line benefits, helping you dramatically improve customer response rates and repeat business.

Marketing StoreFront Standard Register offers a convenient, Web-based Marketing StoreFront where users enterprise-wide can easily view and order all of your marketing materials. Powered by SMARTworks® technology, it allows you to maintain control over all aspects of your marketing and communications. It lets you catalog both static and variable materials for print on demand as well as inventoried items, including:

  • Product literature
  • Client presentations
  • Campaign kits
  • Signage
  • Promotional items
  • Commercially-printed items
  • Business cards & stationery
While providing increased visibility for branded materials, the Marketing StoreFront also helps you assure that users have access to the most current brand, product and service information. What’s more, it gives you the flexibility to configure and order personalized collateral.

QuickPrint is a robust print fulfillment tool for producing your quick-turn print jobs professionally and cost-effectively. Powered by SMARTworks® technology, it gives people across your enterprise the ability to order what they need, when they need it, through the convenience of the Web. QuickPrint is ideally suited for printing your ad hoc jobs – presentations, proposals, training manuals, hand-outs and more. No matter that you require every page of a manual to be a different color or finish. QuickPrint is the most flexible tool available. Linked to our network of print centers, we’ll see your jobs are printed, finished and delivered within 48 hours. What’s more, it provides you with the administrative tools to monitor print usage and spending. Contact us today for more information.

Warehouse & Distribution Services With a nationwide network of Web-enabled distribution centers, we can provide secure inventory services and next-day delivery for documents, labels, collateral and other printed materials. To learn more about how you could leverage our warehouse and distribution capabilities, contact us now.

One-to-One Marketing Solutions Personalized communications, have a powerful impact on customers, increasing response rates by 34%, order size by 25% and repeat business by 48%, according to industry analyst InfoTrends. And Standard Register sets the standard for centralized content management and local personalization, providing you with several desktop tools to create one-to-one communications.

 

DesignOnDemand® DesignOnDemand is a powerful, one-to-one marketing solution that is particularly valuable for your dispersed sales and marketing staff. It enables them to quickly create and order personalized communications and marketing collateral—as few as one -- through a Web-based interface. Selecting from a menu of design templates, they can combine static and variable text as well as photographs and graphic images to produce professional brochures, postcards, mailers and other marketing pieces, tailored to individual recipients. What’s more, this simple-to-use solution enables them to harness the power of your database to integrate CRM intelligence directly into their collateral and further target their messages, a technique that has proven to drive up response rates exponentially. Click here to learn more about DesignOnDemand.

SMARTworks® Profiler and Prospector These Web-based marketing tools
help you simplify prospecting and maximize results by giving you the means to create highly targeted mailing lists. SMARTworks Profiler service develops a profile of your current customers. Then with the robust, on-line engine of SMARTworks Prospector, you can customize your search using demographics and geographic attributes to build a mailing list of likely prospects for your products and services in your target market areas. Linked to our DesignOnDemand application, and our network of print and fulfillment centers, Profiler and Prospector provide you with a complete solution for creating, printing and mailing highly targeted, print promotions. Learn more now about using these tools for your B-to-B and B-to-C marketing efforts. Or, contact us today to see a demonstration.

Dynamic Communications Standard Register offers a Web-based solution for managing marketing campaigns or customer fulfillment programs that can help you dramatically improve communications while reducing cycle time and costs. Driven by rules and the content you place in a digital repository, Dynamic Communications allows your staff to create and assemble booklets, letters and membership kits, fully personalized for each recipient. It gives you the capability to create and distribute those materials in up to14 languages, electronically via the Internet, in print or both. The rules-based matrix assures each recipient receives only the information relevant to him or her in the right language and the preferred medium. Click here to learn more about Dynamic Communications.


Print Supply Chain Services Standard Register offers you an effective solution for sourcing and managing high-end commercial printing. Leveraging the expertise of our PrintConcierge®, leading technologies and our GlobalPrint Network®, you can simplify print sourcing, reduce spending, improve turnaround and manage vendor performance. Learn more about these services now, or contact us today

Fulfillment Services Standard Register can help you deliver highly targeted messages to specific customer segments when the timing is right and in the way each audience prefers. With our data processing, digital printing and Internet capabilities, you can maximize the impact of all your communications and differentiate your company. These are cost-effective solutions for managing communications that free your staff to focus on your core business. We can provide customized solutions for a variety of customer communication needs:

  • Personalized information kits
  • Bill & statement processing
  • Privacy & regulatory notifications
  • Credit/collection notifications
  • Internet presentment & fulfillment
  • CD-ROM archiving
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