| FEATURES
 Address Hygiene and What You Need to Know
Bad addresses don't only cost you in terms of wasted postage, printing and packaging. Every piece of mail that fails to reach a customer could potentially be damaging your customer relationships. W
ithout the proper systems in place, how do you ensure that customers aren't being bombarded with duplicates of the same mail piece, or even worse, secure customer data isn't ending up in the hands of the wrong recipient?
Read on as we uncover the true costs of undeliverable-as-addressed (UAA) mail and a few simple steps you can take now to alleviate its burden.
Benefits of Pairing Direct with e-Mail
...the rising cost of postage...the time and effort involved in printing...constantly evolving postal regulations.
It comes as no surprise that the business world continues to make the transition from paper to more electronic methods of communication. In this economy, e-mail serves as a cost-effective alternative to direct mail and often delivers a strong return on investment. But it leads many to wonder - does a place still exist for direct mail? You be the judge.
 Don't Believe Everything You Hear: Four Commonly-Held Security Myths
Everyone in the security business wants to help protect you from crime, and if it benefits them too, what's the rub? In most cases, nothing. However, never forget the age-old warning, "caveat emptor" -- let the buyer beware. The market is filled with vendors who are aggressively promoting their wares. Some are more scrupulous and knowledgeable than others in their claims.
Here are a few of the common myths you may hear and what you need to know about them.
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